That is the name of a book I read during these Diwali days. The book is written by two designers and is full of exercises to 'Wake up your brain', as they call it. Here is one I found very interesting:

" What's that amazing smell? Did you know that the average human being is able to recognise approximately 10,000 different odours? That's a lot of smells! Our sense of smell is much stronger than we give credit for.

We can recall smells with a 65% accuracy rate after a whole year.

Visual accuracy decreases 50% after just three months! Fact is... we remember smells. Your task is to remember at least twenty of them. Write down twenty things that smell great when they are cooking. Mmmmmm..."

I tried this exercise and it is amazing. I realised it wasn't just the smell but a whole lot of emotions and feelings that went with it. I remembered anecdotes with minute detail. It was like a vivid flash back. I just could not recall the smell alone. The feelings, the visuals and experience seemed to go with it!!

Try this if you feel like it - it is really enjoyable. (Don't blame me if you feel really hungry!)